Well, Spotify is finally here, for those who have kept their fingers crossed. Spotify, the global music streaming platform announced plans to expand over 80 new markets across Africa, Asia, Europe across 180 markets.
Asides a select few in Africa, such as South africa, Morocco, Egypt, Algeria and Tunisia, the rest of the African continent enjoyed music streaming via other robust platforms.
Notwithstanding, Spotify holds rhe record as the largest music streaming platform in the world but will face a stiff competition in Africa, competing with TikTok, which is becoming more significant to the music industry, and other established international and local brands.
Welcome Spotify, may the best streaming platform win!
[…] Spotify recently launched in most African Countries in a bid to capture the growing audience in the EMEA region. YouTube Music however came early to capture the budding millennial population on the continent. […]
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