The high-end luxury goods brand – Louis Vuitton Moet Hennessey, LVMH, has announced that they will be taking a break from the Fenty Fashion house in the wake of dwindling sales facilitated by the pandemic.
The brand FENTY was launched in May 2019 by both LVMH and Rihanna in what is the first-ever line led by a woman to spruce things up for the brand by targeting millennials, unfortunately, the luxury streetwear brand was not able to gather a loyal audience before the pandemic struck.
The arrangement, a temporary one may not hurt Riri much as her other investments such as the lingerie brand, Savage X Fenty recently raised $115 million. Her cosmetics and skincare line don’t seem to be doing too badly either.