Google has announced yesterday its plans to stop support for cookies-based tracking in its search engines by 2022. This is in line with the company’s objectives to use only privacy-preserving technologies in the future.
Big Tech has come under immense scrutiny by regulators over the use of user-generated data leading to quite a bit of sanction and some level of disruption in the technology industry. Major players such as Facebook and Google have been major culprits.
Going forward, Google has disclosed that it will rely on anonymization and aggregation of data in a new system called Privacy Sandboxing such that companies can target a specific subset of users interested in those industries.
The news is welcome in technology circles especially for end-users who have felt unnecessarily violated in the past.
[…] plan to remove third-party cookies across their platform network and replace it with a more general sandbox that doesn’t track individual customers across their browser […]
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