Afrobeats artists Ruger and BNXN formerly known as Buju are back at it again after the two traded insults on Twitter.
Ruger tweeted about an artist whose song is not good enough to inspire organic consumption, but resort to paying influencers and speeding it up on TikTok in an attempt to force it down consumers’ throats.
He tweeted, “I am something. For years now, I have forced my songs down people’s throats whether e sweet abi e no sweet either by too much ads or by paying every influencer to make noise about a song they don’t even like. Or by speeding my song on TIKTOK. WHAT AM I?”
While the tweet wasn’t directed at any artist in particular, it would appear it was an insult to the entire industry and BNXN was the first artist to hit back at Ruger as he told Ruger not to bite the finger that fed him while reminding him that the strategy in question is employed by many artistes, including his boss.