FIFA has confirmed beer will not be sold at stadiums during the World Cup after a U-turn on the eve of the tournament.
The governing body came under pressure from the Qatari royal family to ban all alcohol sales despite long-standing insistence products would be sold at games. FIFA have now confirmed they will stop selling Budweiser, one of the organization’s biggest sponsors, at eight different stadiums, breaching a multi-million-dollar contract in the process.
A statement read: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations, and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022- stadium perimeters.
FIFA will now likely face a legal suit from Budweiser, who had the exclusive right to sell beer at World Cup matches