Facebook is having a hard time curtailing Political Ads, another guideline introduced…

This Friday, Facebook introduced a new set of guidelines deterring people from directly paying influencers funds to gain traction for their content. This is now referred to as branded content. The new tool prevents such campaigns from scaling.

In lieu, a new tool has been created which allows for the campaigns to run but this time ensuring that the technology giant receives a percentage of the advertisement cut.

Failure to take advantage of this new tool could result in account suspension from either Facebook or Instagram. both owned by the parent company – Facebook. The rule doesn’t apply to organic sharing of posts by random users only influencers

This came as a result of the Bloomberg inspired and unconventional approach to his candidacy upending the sitting president Donald Trump by spending $1 million in political ads on a daily basis just to reach out to the younger generation and thus raise his profile with the younger generation.

One of the exchanges for a sponsored post had this question – “Can you post a meme that lets everyone know I’m the cool candidate?”

Facebook is getting thronged deeper into ethical based questions for its platform which leaves many suspicious of the brand altogether, although Facebook is not the only one facing the Political Election backlash, Twitter Founder, Jark Dorsey took a straight forward approach banning political ads altogether while Google preferred for the platform influencers to directly involve those who need such favours.

Meanwhile, Mark Zuckerberg, Facebook’s founder heads to the EU for the Munich Security Conference to meet with decision-makers to discuss a new framework for rules and regulations of the internet, governance for artificial intelligence and a single source for market data that will compete with tech giants