The largest technology company in Russia Yandex NV has made shopping more fun and enjoyable for people in Moscow who have their groceries are delivered for free within 15 minutes. If you are not in Moscow, you should be totally green with envy.
The technology company made small warehouses referred to as ‘dark stores’ filled with about 2000 items cross across the capital. Now people can order and have bike couriers make swift delivery to their doorsteps.
It was gathered as people in Moscow share their excitement about the new development of shopping on a digital convenience store. Ivchenko is excited about moving from shopping at the retail chain to shopping at the digital convenience store. And more because he can do regular things like laundry, watch television and still have his groceries delivered.
Little items or small items are not taken or delivered during peak congestion, instead, large items are focused on during this period.
Head of INFOLine, Ivan Fedyakov pointed out flaws in what seems like a perfect business strategy for Yandex NV. He said the purchasing power of large retailers is lost in the business plan while this makes look good for them with the millennials, the frugal customers won’t be lured towards the business.
“We realize that there are people that will never become our clients,” he said. “But the grocery market is so huge that getting a little chunk of it will already become big business.” Maxim Firsov, the Head of the Division, made it clear that they are aware and not bothered by this.
