Kylie Jenner sells shares worth $600 million of Kylie Cosmetics to popular beauty brand

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Kylie Jenner is not slowing down anytime soon. Making it to Forbes as the youngest billionaire ever is not FINAL for the Social Media giant with over 240 million followers across several platforms and Make-Up genius has just cashed in within the last 24-hours.

The young business mogul is now valued at $1.2 billion.

Coty, owner of CoverGirl, Sally Hansen and Max Factor offered to buy 51% of the cosmetic line for $600 million to promote hundreds of social media followers to promote her popular lip liners and liquid lipsticks.

In return, the established and long-standing beauty brand hopes to lure in the younger generation and boost sales.

Coty, the third-largest beauty brand after L’Oreal and Estee Lauder hopes to provide the infrastructure to help the Kylie Cosmetics business scale while Kylie focuses on product development.