Google announced on October 25th that it is rolling out it’s single biggest positive algorithm but here’s that what really means for users and optimization generally.
In the past, the Google Search algorithm ranked keywords based on individual words and selected the one with the Most important word, but now using the Artificial Intelligence Algorithm – BERT (Bidirectional Encoder Representations from Transformers) which provides a more detailed result providing more context.
With this new change, ranking for keywords for algorithms may be affected either adversely or for the better because it means the search criteria will show more user-friendly results, unlike the former algorithm-based results.
Now if you are a developer you’d probably want to read this
BERT is a new Natural Language Processing (NLP) open-sourced technique which could help fill the void currently in the NLP which is a shortage of training data. With this new development, anyone could literally train their own state-of-the-art question answering system built on TensorFlow. BERT is unique in the sense that unlike the previous models, BERT is the first deeply bidirectional ‘unsupervised’ language representation using Wikipedia
Google Vice President of Research, Pandu Nayak, says this change may be the biggest change the search engine implemented since inception.
