Wearing a beige blazer which portrayed both a dominant but feminine demeanor, The latest LVMH star, Rihanna has opened shop for the Fenty brand in the Marais district of Paris.
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On her inspiration for her brand, Rihanna explained that she believes women are multifaceted in that what they wear expresses their emotions and that is what the Fenty brand hopes to capture.
The prices of her collection range from €200 – €2,500 and is so because she hopes to capture a broad audience, in her own words she explains how:
“I’m a curvy girl, and if my stuff doesn’t fit me, that’s not going to work,” she said. “I had to check how every piece works on my hips, my thighs, and make sure this isn’t something that just looks good on a fit model.”
“I can’t wait to walk outside and just run past someone who’s wearing it. I think that’ll be a huge moment for me.”
The Online store is set to debut on May 29